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In recent years, “femcare” (femtech) supporting women's beauty and health has been a hot topic, but did you know that its male counterpart, “omcare” (omtech), is also gaining attention?

The primary adopters of Om Care are men in their 30s and 40s. It is particularly popular among affluent customers and those with a strong aesthetic awareness.

 

This time, let's clearly explain what “Om Care”—this modern men's grooming routine—entails and what benefits you can expect!

 

What is Omcare?

 

Homme Care is a coined term combining “Homme” (French for “man”) and "Care." While "Fem Care" addresses women's unique physical and mental discomforts by regulating hormone balance and vaginal health, Homme Care is its male counterpart. It guides men toward resolving all manner of male-specific concerns through self-care and aesthetic medicine.

 

Omcare primarily targets concerns related to the appearance and function of the male genital area. Additionally, it includes treatments for AGA (androgenetic alopecia), body sculpting such as muscle enhancement, and care for discomforts associated with male menopause.

 

These concerns are sensitive issues that many men find difficult to discuss with others. Omcare aims to provide comprehensive care for these multifaceted problems.

 

What is the background behind the growing attention on Omcare?

 

The following factors are believed to be behind the growing attention Omcare is receiving.

 

 

Recently, men's grooming has become quite widespread, with more men enhancing their appearance through self-care and aesthetic medicine. Among these, men's care is expected to address the delicate concerns unique to men that were previously difficult to discuss with others.

 

Additionally, among affluent men in their 40s and older, as well as those with a strong aesthetic awareness, many incorporate men's skincare into their routines for reasons such as "wanting to stay youthful even as they age" and "regaining confidence as men."

 

Overseas, there is less tendency to view men's sexual concerns as taboo, and they openly address men's health issues as a social challenge.

 

Awareness of this trend is finally growing in Japan, and men's grooming—including omu care—is gradually becoming known beyond just the aesthetically conscious crowd. Recently, various men's grooming and omu care products have been appearing and gaining attention, showing signs of further spreading throughout Japan.

 

Enter the era of open male genital treatment! Om Care: Enhancing Men's Appeal

 

Many people probably imagine specialized treatment at a urology clinic when it comes to concerns about men's intimate areas.

 

However, circumcision procedures and ED treatments performed in urology departments tend to focus more on restoring function rather than pursuing aesthetic appearance. In the past, many men felt embarrassed about seeking such treatments in urology, and it seems many quietly bore their concerns about their intimate areas without sharing them with others.

 

However, as men's intimate care—which addresses both functionality and appearance—gains attention, it has come to be seen as a positive means of enhancing male appeal. Many men have gained a youthful, energetic impression that belies their age by gaining confidence and peace of mind through the effects of men's intimate care.

 

What is Om Care, the goal of Bianca Clinic?

At Bianca Clinic, we offer comprehensive and fundamental support care for our male clients through our “Men's Total Beauty” approach, focusing on three key perspectives: appearance, function, and mental well-being.

 

 

These treatments aim to improve men's long-term quality of life (QOL), not just provide symptomatic relief. If you're struggling with male-specific concerns that are difficult to discuss with others, please consult Bianca. We warmly welcome those unfamiliar with Om Care—whether you're wondering "What does Om Care actually do?" or feeling uncertain, thinking "Is Om Care suspicious?"

 

At Bianca, we offer a variety of options and provide suggestions to help enhance the appeal of our male clients.