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2026.07.28

What Is Newbia? An Easy-to-Understand Explanation of Its Expected Effects, Benefits, and Drawbacks

池田 雪太郎
Supervising Physician
Yukitaro Ikeda

Driven by the belief of “bringing happiness to more people,” I pursued a career in aesthetic medicine after gaining experience in general internal medicine and emergency surgery, along with overseas training. As an internationally oriented doctor holding a UN English Proficiency Test Special Grade A, I treat a diverse range of patients. My goal is to become a true all-rounder, spanning cosmetic surgery, cosmetic medicine, and cosmetic dermatology. With a deep understanding of global beauty standards, I serve as a Key Opinion Leader (KOL) for TargetCool, NEAUVIA®, and CORETOX®. Known for my gentle manner, I provide accessible consultations in both Japanese and English. I pursue aesthetic medicine that transforms not just appearance, but also enhances overall happiness.

ニュービアとは?期待できる効果・メリット・デメリットを分かりやすく解説する画像

 

Newbia is a hyaluronic acid formulation that utilizes PEG-based cross-linking technology, allowing for the selection of different formulations based on the injection site and intended purpose.

 

Newbia is a product line that utilizes PEG-based cross-linking technology rather than BDDE, which is commonly used in standard hyaluronic acid formulations.

 

The hardness, viscosity, and ingredients vary depending on the formulation, so we select the appropriate product based on the treatment goal—ranging from contouring to treatments focused on skin firmness and hydration.

 

Many people probably wonder, “How is this different from regular hyaluronic acid?” and “Which product is right for me?”

 

Here, we explain the characteristics, expected effects, benefits, and risks of the various formulations available at BIANCA CLINIC.

What kind of treatment is Newbia?

Newbia is a hyaluronic acid formulation that utilizes PEG-based cross-linking technology. You can choose from formulations with different consistencies and ingredient combinations to suit your specific needs.

 

Newbia is a hyaluronic acid formulation that can be used for a wide range of purposes, such as adding volume to the face, refining facial contours and the shape of facial features, and improving skin firmness and hydration.

 

Hyaluronic acid, in its natural form, tends to be easily broken down and absorbed by the body. Therefore, a process called “cross-linking”—which involves linking hyaluronic acid molecules together—is performed to help maintain its shape and volume for a certain period of time.

 

Newbia's INTENSE series and STIMULATE use PEG instead of BDDE (1,4-butanediol diglycidyl ether), a commonly used crosslinking agent.

 

A key feature of this product is that it is designed to be easily molded into shapes suited to specific body areas and purposes, thanks to PEG cross-linking, which imparts elasticity, viscosity, and cohesiveness.

Types of Newbia Formulations

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NEAUVIA INTENSE

NEAUVIA INTENSE is the formulation within the series that offers the highest firmness, cohesiveness, and viscosity. Also known as a shape-memory filler, it is used on areas where you want to support the shape or refine the contours, such as the nose, the base of the nostrils, the chin, and the jawline.

 

It’s not simply a matter of injecting a large amount of a firm filler. If the injection volume is too high relative to the patient’s bone structure and skin thickness, it can lead to an unnatural bulge or unevenness, so careful adjustments are necessary.

NEAUVIA INTENSE LV

NEAUVIA INTENSE LV is a product designed for use on areas where volume needs to be restored, such as the forehead, temples, midface, and nasolabial folds.

 

If you only add volume to a specific area of the forehead or temples, the result may not look natural. We check the three-dimensional appearance not only from the front but also from oblique and side angles, and administer the injections while considering the overall harmony of the face.

NEAUVIA INTENSE RHEOLOGY

NEAUVIA INTENSE RHEOLOGY is a formulation that combines moderate volume with excellent integration into the tissue. It is primarily used to treat areas such as the inner hollows under the eyes, known as “tear troughs.”

 

The skin around the eyes is thin, and depending on the choice of product and the layer into which it is injected, swelling or unevenness may become noticeable. We will assess whether the cause of the hollow area lies in the skin, fat, or bone structure before determining the appropriate treatment.

NEAUVIA INTENSE FLUX

NEAUVIA INTENSE FLUX is the softest and smoothest formulation in the series. It is used on areas where the product needs to blend naturally with movement and facial expressions, such as fine lines and the tear troughs.

 

The tear trough is an area where even a slight change in the amount of filler injected can alter the overall impression of your facial expressions. It’s important to consider not only your desired size but also the shape of your eyes, any asymmetry between the left and right sides, and even how your eyes move when you smile.

NEAUVIA STIMULATE

NEAUVIA STIMULATE is a formulation containing 1% CaHA (calcium hydroxyapatite) combined with cross-linked hyaluronic acid. It is characterized by its ability not only to add volume but also to promote collagen production.
This treatment is used to restore volume to areas such as the forehead, temples, mid-face, and jawline, while also focusing on improving skin firmness.

NEAUVIA HYDRO DELUXE

NEAUVIA HYDRO DELUXE is a formulation containing non-crosslinked hyaluronic acid, amino acids, and CaHA (calcium hydroxyapatite). It helps improve moisture retention and firmness in the face, neck, and hands.

 

Rather than drastically altering facial contours, the goal is to spread the active ingredients throughout the treated area and improve skin texture.

 

Since the INTENSE series serves a different purpose, it’s important to identify your skin concerns and desired results before making a selection.

It is heat-resistant, so its use in combination with RF or HIFU can be considered

Newbia is said to be less susceptible to the effects of temperature changes. As a result, depending on the treatment area and conditions, it is a distinctive feature that treatment on the same day as heat-based procedures—such as RF (radiofrequency) or HIFU—can be considered.

 

However, if you are undergoing Newbia treatment, it is not always possible to receive it on the same day as any other thermal treatment.

 

The decision depends on the type of device, the depth and area of treatment, the output, and the order in which the procedures are performed.

 

At our clinic, we develop a treatment plan after assessing your skin condition and desired treatment options, and determining whether the various procedures will interfere with one another.

 

If there are multiple treatments you would like to receive, please discuss them with your doctor during your consultation.

What kind of results can I expect from Newbia?

NewBea is a treatment designed to achieve facial contouring, volume restoration, eye area enhancement, and improved skin firmness and hydration, depending on the type of formulation used.

 

The main changes you can expect with Newbia are as follows:

  • Shaping the nose, chin, and jawline
  • Fills in hollows in the forehead, temples, cheeks, and other areas
  • Adjust the appearance of the eye area, such as under the eyes and the tear troughs
  • Makes nasolabial folds and fine lines less noticeable
  • Restores skin firmness, elasticity, and moisture retention

The INTENSE series is designed to take advantage of the firmness and viscosity of each formulation to support facial contours and restore lost volume. While areas such as the nose and chin require firmness to maintain their shape, the eye area calls for a softer texture that blends seamlessly with the surrounding tissue.

 

STIMULATE is used for treatments that focus on improving skin firmness while restoring volume. HYDRO DELUXE, on the other hand, is a formulation designed to enhance moisture retention and elasticity in the face, neck, and hands, rather than for contouring.

 

The key to hyaluronic acid injections isn’t simply increasing the volume. Repeated injections into a single area can disrupt the overall proportions of the face or create unnatural volume that interferes with facial expressions.

 

At Bianca Clinic, we place great importance on an approach that considers the overall balance of the face when selecting injection sites and formulations. We don’t just focus on the specific areas you wish to enhance; we also examine how your face looks from the front, at an angle, and in profile to determine the appropriate amount of filler and ensure it aligns with your wishes.

 

However, the way the changes manifest and how long they last vary from person to person with NewBea. Since this treatment does not significantly alter the bone structure itself, another treatment may be more appropriate depending on your preferences.

What are the pros and cons of New Beer?

While Newbia allows you to choose the appropriate formulation based on your needs, there are risks associated with hyaluronic acid injections, such as swelling, bruising, infection, and circulatory problems.

The Benefits of New Beer

  • You can choose a cross-linked formulation that does not contain BDDE
  • You can choose the appropriate formulation based on the injection site and purpose.
  • There are options that take both facial contouring and skin texture into account
  • Allows for precise adjustment of the injection volume and position
  • Depending on the circumstances, combining this treatment with RF or HIFU may be considered.

One of Newbia's advantages is that, although it is a cross-linked hyaluronic acid, it does not contain BDDE.

 

Cross-linking agents that slow the breakdown and absorption of hyaluronic acid are a key factor in texture. On the other hand, it has been suggested that BDDE—a cross-linking agent that has been used for some time—may be one of the causes of post-injection complications.

 

The cross-linking agent in Newbia is PEG. PEG is an ingredient that has been used in the medical field and the cosmetics industry for over 160 years.

 

Furthermore, one of the benefits of Newbia is that you can choose from formulations with different properties depending on your needs. Even within the same brand, the products serve distinct purposes: firm formulations to provide structural support, soft formulations to blend seamlessly around the eyes, and non-crosslinked formulations to boost the skin’s moisture-retaining capacity.

 

Another characteristic of hyaluronic acid injections is that they do not require incisions and allow for precise adjustment of the injection site and volume.

Disadvantages and Precautions of New Beer

  • Swelling, redness, pain, and bruising may occur.
  • There is a possibility of unevenness, asymmetry, or lumps developing.
  • There is a possibility of infection or an allergic reaction
  • The effects are not permanent.

Swelling, redness, and bruising may occur immediately after the procedure and for a few days afterward.

 

Please be careful, as pressing firmly on the injection site or engaging in strenuous exercise or using a sauna on the day of the procedure—which can increase blood flow—may cause symptoms to worsen.

 

Furthermore, even if the Newbia formulation does not contain BDDE, we cannot definitively state that an allergic reaction will not occur. If you have experienced a reaction to hyaluronic acid injections in the past, please inform us during your consultation of the product used, your symptoms, and when the reaction occurred.

Frequently Asked Questions

We answer common questions about the types of Newbia, how it differs from conventional formulations, its duration of action, combination therapy, and how to choose the right formulation.

 

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Q. Could you tell me about New Beer's product lineup?

A. These include INTENSE, INTENSE LV, INTENSE RHEOLOGY, INTENSE FLUX, STIMULATE, and HYDRO DELUXE. Please ask about our latest product offerings during your consultation.

Q. Please tell me what Newbia is.

A. Newbia is a series of hyaluronic acid products that utilize PEG-based cross-linking technology. It is used for contouring, volume restoration, eye area enhancement, and treatments focused on improving skin firmness and hydration.

Q. What is the difference between Newbia and standard hyaluronic acid products?

A. The main difference is that PEG is used as the cross-linking agent in this formulation instead of BDDE. However, the type of cross-linking agent alone is not sufficient to determine which formulation is superior. It is important to select the formulation that is best suited to the treatment site and the desired changes.

Q. Can I choose the type of New Beer myself?

A. While we do take your preferences into account, the specific product used is recommended by the doctor after assessing the condition of the tissue, skin thickness, injection site, and the desired firmness. Even for the same area, the most suitable product may vary from patient to patient.

Q. How long does Newbeer last?

A. The estimated duration of effect is approximately 9 to 12 months. However, this may vary depending on the product used, the injection site, the dosage, and the individual’s physical constitution.

Newbeer believes that the combination of formulation and design is more important than “quantity.”

Newbia is a hyaluronic acid series that utilizes PEG-based cross-linking technology; different formulations are selected based on specific goals, such as contouring, volume restoration, eye area correction, skin firmness, and moisture retention.

 

While having a choice of multiple formulations is an advantage, the name of the formulation alone does not determine whether the results will look natural. It is important to assess the patient’s bone structure, subcutaneous tissue, skin thickness, facial expressions, and overall facial proportions to determine the injection site, depth, and volume.

 

At BIANCA CLINIC, we develop a treatment plan by listening to our patients’ wishes and explaining the potential results, limitations, and risks of injection treatments. If you’d like to know whether Newbia is right for your concerns, please consult with a doctor during a consultation.

 

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